ETHICALLY TAGGED

MOTION GRAPHICS | ART DIRECTION

In collaboration with Durex, we imagined a campaign that would address the pervasive issue of unethical content within the adult entertainment industry. With over 200,000 porn videos viewed every minute, many users remain unaware of potential harm or abuse behind the scenes. We created "Ethically Tagged", an AI system designed to assess the ethical standards of adult content. Partnering with leading porn websites, this system provides a Durex-approved seal on videos that meet ethical criteria, empowering users to make more informed choices about the content they consume. It's a step towards fostering a safer and more responsible experience.

*The AI software itself was not developed; only the main idea and executions were created.'

** In collaboration with Quinn Templewood and Mackenzie Sands. Art Direction, Motion Graphics, and in-video executions: Sharron Lou. Copy and strategy: Quinn Templewood. Deck and additional executions: Mackenzie Sands.