USUCHA MATCHA CAFE

Brand Design | Art Direction | Photography

Welcome to Usucha Matcha, where the serene allure of Japanese culture meets the vibrant flavors of matcha in a captivating fusion. This carefully crafted visual identity system encapsulates the essence of this matcha-themed haven, inviting you to embark on a sensory journey through the rich traditions of Japan. Central to the visual identity is the logo of a bear holding a teacup, drawing inspiration from kawaii Japanese anime-style characters. The color palette mirrors the ambiance of traditional Japanese cafes, as well as the natural hues of matcha tea leaves. Usucha’s menu boasts a selection of matcha-infused delights, ranging from matcha beverages to desserts and baked goods. All assets are originally crafted, including product photography and a custom hand-drawn typeface.